The 3e Handels- und Dienstleistungs AG is an association of specialist dealers in the hardware industry and was founded in 1989. Today, 140 member companies in Austria and 147 in Southern and Eastern Europe belong to 3e AG. With its sales channels, the 3e Group not only addresses private customers (LET'S DOIT, LET'S DOIT Holzprofi, BAD&CO), but also industry and commerce. The 3e Group generated sales of 580.5 million euros in 2018, of which 415.4 million euros were generated in Austria. This makes the 3e Group one of the big players in the Austrian DIY and professional market.

Retail concepts

In addition to bundling the purchasing potential of the affiliated member companies, 3e also provides various specialist retail concepts. These assortment- and location-specific umbrella brands LET'S DOIT, LET'S DOIT Holzprofi and BAD & CO ensure a professional, high-performance market presence for the specialist retailers and thus enable the member companies to clearly differentiate themselves from their competitors.

Our Members:

The current 287 3e members are represented in Austria, Bosnia-Herzegovina, Slovenia, Croatia, the Czech Republic, Hungary, Serbia, Montenegro, Kosovo, Slovakia, Romania and the Czech Republic.