3e
3e
3e supports independent specialist retailers in tools, hardware, timber and sanitary products through joint purchasing, established retail concepts and practical services.
Company
3e Handels- und Dienstleistungs AG
Retail cooperation for independent specialist retailers
Based in Wels, Austria
Facts
346 member companies (2025)
Active in 14 countries (2025)
€652 million total member sales (2025)
Relevant Sectors
Tools & Hardware Trade
Timber Trade
Sanitary Trade
About 3e
Supporting independent specialist retailers with strong concepts and local expertise
Founded in 1989 and headquartered in Wels, Austria, 3e connects independent specialist retailers internationally. Its established retail concepts include LET’S DOIT and LET’S DOIT Holzprofi.
Alongside BAD & CO and Farbunion, the organisation provides practical support for local market differentiation, business development and the continued growth of B2B specialist trade.
Services & solutions
Practical services that strengthen independent specialist retailers
From coordinated procurement to specialist retail concepts, 3e provides services designed around the needs of independent trade businesses. Its support helps members improve market positioning, develop their operations and respond to changing customer requirements.
Joint Purchasing
Coordinated procurement and supplier agreements help members access competitive purchasing conditions.
Retail Brands & Concepts
Established formats and own brands help retailers differentiate their local offering.
Marketing Support
Coordinated campaigns and marketing resources help members build visibility and loyalty.
Digital & E-Commerce
Digital tools and online sales services support retailers’ evolving business needs.
Logistics Support
Shared logistics services help members manage their supply and distribution activities.
Training & Development
Practical training and education opportunities help retail teams develop relevant skills.
International cooperation
Stronger together through EURO CRAFT
A member of EURO CRAFT since 2020, 3e values international cooperation as an important part of its network development.
Cross-border exchange and combined purchasing volumes enable shared opportunities, supporting stronger connections and closer collaboration between participating organisations.
The partnership reflects 3e’s belief that international networks can strengthen regionally rooted retailers while enabling partners to identify new areas of cooperation.
